Global Commitment to Natural Rubber
Bridgestone takes a broad view of sustainable natural rubber, which includes addressing not only deforestation, but also labor rights, land use, water use, and water quality. In February 2018, the Bridgestone Group launched its Global Sustainable Procurement Policy that serves as a framework to also achieve our goal of products made of 100% sustainable materials by 2050. This policy extends beyond natural rubber and applies to all our procurement activities.
Bridgestone is also one of the founding members of the Global Platform for Sustainable Natural Rubber, an independent platform to lead improvements in the socio-economic and environmental performance of the natural rubber value chain.