Global Commitment to Natural Rubber
Bridgestone and its affiliated companies take a broad approach to natural rubber sustainability, addressing not only deforestation, but land and water use, labor rights, and water quality. In February 2018, the Bridgestone Group launched its Global Sustainable Procurement Policy that serves as the framework to achieve our goal of products made of 100% sustainable materials by 2050. Firestone Liberia has rolled out a new strategic plan with a vision to be “the future of Sustainable Natural Rubber”. Firestone’s goal is to be the #1 supplier of sustainable natural rubber. This vision and mission come with targets that Firestone Liberia needs to achieve as it drives towards becoming the #1 supplier of sustainable natural rubber.